By Philippa Gamse
This booklet was once created for enterprise vendors, executives and bosses, institutions and nonprofit organisations who are looking to comprehend what it takes to create and maintain a winning net presence. It offers a quick, yet thought-provoking learn that gives a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the various diversified issues for an efficient web site and social media presence.
The forty two ideas are according to Philippa's 15plus years of consulting event and learn into what works at a pragmatic point, and are illustrated with real-life principles and case reviews from her consumers, colleagues and over thirty contributing specialists.
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Extra info for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success
Maybe there are a lot less. ” Thus, “42” became part of popular culture. Douglas Adams was asked many times about his choice of number, but he always rejected any theories that were proposed to him. At one point he described 42 as “a completely ordinary, smallish number... ”3 And so in turn, this unassuming, smallish but apparently arbitrary number became the organizing principle for this series. The brand identity for the books requires that each author offers 40 original rules, while the first and last rules always have the same title—with the author’s individual commentary.
I explain the overall concept, and offer an example or case study from a client, a colleague, or someone that I’ve met along the journey. I should define what “web presence” means in my rules. For the purposes of this book I am restricting myself to digital communications which are currently accessed via a browser. This includes websites, social media, and the mobile web. However, I do not cover mobile phone applications or text messaging—40 rules can only go so far! Douglas Adams chose 42 as the Ultimate Answer for his own reasons.
G. pointers to related items for sale, or support information) are missed, with corresponding losses in revenue and customer satisfaction Promotional mailings, newsletters and other communications are uncoordinated, resulting in angry and overloaded customers Internal politics prevent the sharing of critical web traffic information, leaving unresolved issues, and the withholding of knowledge needed to drive enhancements I recently talked with an event planner for a software company who was looking for ideas to attract more participants to the sales webinars that she was tasked with.
42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success by Philippa Gamse