By David Miller
--Uncovers the key heritage of the PR industry-- This e-book charts the relentless upward push of the general public kin and the way it has remodeled our society. Revealing the roots of the PR move within the years major as much as the 1st global warfare, it sh
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Extra resources for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power
The scale and strategy of the political campaign to effect regime change in Guatemala anticipates what would perhaps now be recognised as ‘best practice’ in contemporary lobbying. All the critical decision makers and audiences were catered for. While Miller 01 chap01 22 23/10/07 16:25:50 Public Relations: The Zelig Complex 23 Eddie Bernays would later fix the press and public opinion in the US, Tommy the Cork had for a number of years been lobbying to fix the politics. Corcoran was retained by United Fruit in 1949 as a lobbyist and legal adviser.
50 This lobbying adventure cost around 150,000 Guatemalan lives. But Bernays was not the only influencer working the political channels for United Fruit. They engaged a range of movers and shakers in Washington to press their case. Perhaps the most significant was Thomas ‘The Cork’ Corcoran, a former New Deal adviser in Roosevelt’s ‘brains trust’, who left government to become a highly influential commercial lobbyist. The scale and strategy of the political campaign to effect regime change in Guatemala anticipates what would perhaps now be recognised as ‘best practice’ in contemporary lobbying.
50 To do this required that propaganda appeals ‘turn them from cold reason… to emotion’. If people are ‘spoon-fed with well watered facts’, Higham wrote, ‘they merely suffer the monotony of semimilitary control’ in war time. 52 Higham went on to advise Government for several years after the war, entered Parliament as a Unionist MP in 1918 and also became a leading advertising executive. 53 THE PRACTICAL CAMPAIGN TO SIDELINE DEMOCRACY The views of Higham and Wallas in the UK and of Lee, Bernays and Lippmann in the US were shared in the business classes, particularly Miller 01 chap01 39 23/10/07 16:25:52 40 A Century of Spin amongst some of the biggest industrialists.
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power by David Miller