A Three-Tiered Approach to Global E-Commerce: Experiences of by David Paper, Kenneth B. Tingey PDF

By David Paper, Kenneth B. Tingey

ISBN-10: 0585433097

ISBN-13: 9780585433097

This example learn makes use of a three-tier networked firm version built to facilitate larger knowing and administration of world enterprise requisites in E-commerce and describes how one association, Nu pores and skin offers with administration of individuals and assets within the context of an international, networked company.

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B) Convenient locations for ‘walk-in’ trade from customers’ houses or places of work. (c) More flexible merchandising policy, allowing for individual tastes. (d) Longer and more convenient opening hours. (e) Overheads can be kept low because of cheap sites, use of family assistance, etc. g. bulk-buying, national advertising, specialist services, etc. 5. Future prospects The independent traders’ share of the retail market has now fallen to about 23 per cent (down from 54 per cent in 1961). g. Tesco Express, Sainsbury Local and Co-op Welcome).

B) Economic factors. The popularity of non-price competition produces higher gross margin requirements as an institution matures. This suggests that non-price competition is less ruinous than price competition. 11. General–specific–general cycle or accordion theory This describes the tendency for retail business to become dominated (alternatively) by generalists, then specialists and then generalists again. The switch to the specialist store from the old-time ‘general’ store occurred because: (a) The greater variety of customer goods available could not be accommodated in the old general store.

The wheel of retailing This theory, first championed by Professor McNair of Harvard, postulates that an efficient innovatory form of retailing (such as discounting) enters the market and attracts the public by its new appeal. Growth and maturation occur, during which market shares are increased, but trading-up occurs and finally the firms become high-cost, high-price retailers and once again vulnerable to the next innovator. Reasons for its occurrence include: (a) Organizational deterioration. As young innovators age they become more conservative and may seek greater social acceptability.

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A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International by David Paper, Kenneth B. Tingey

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