By Rajnish Tiwari
This booklet makes a speciality of the small automobile phase of India's car to provide an explanation for the emergence of lead markets. The authors contend that the present knowing of lead markets doesn't sufficiently clarify the enterprise practices which are born out of the intensified globalization of innovation. Lead markets are thought of an important for the worldwide diffusion of recent items and this publication investigates no matter if sustainable lead markets may also emerge in constructing economies, and if that is so, lower than which stipulations. The authors query the normal knowledge and suggest updates and extensions to the lead marketplace thought to higher replicate the altering flooring realities on ground.
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Additional info for Aiming Big with Small Cars: Emergence of a Lead Market in India
According to Eltis and Engerman (2000: 127), “British exploitation of India—specifically, what has been called the westward ‘drain’ of capital—has been cited as a key contribution to the Industrial Revolution [in Britain]”. Angus Maddison (1971) has stated that “there was a substantial outflow [of capital from India] which lasted for 190 years”. For example, between 1868 and 1930s, about 20 % of India’s net savings were transferred to England, while another 5 % of national income were spent on British personnel in India, draining national resources for investments on capital goods (Maddison 2006: 115).
A new approach to country segmentation utilizing multinational diffusion patterns. The Journal of Marketing, 57(4), 60–71. , & Buse, S. (2008). India’s national innovation system: Key elements and corporate perspectives. Economics series, Working Paper No. 96. Honolulu, Hawaii: East-West Center. Immelt, J. , & Trimble, C. (2009). How GE is disrupting itself. Harvard Business Review, 87(10), 56–65. , & Jacob, K. (2004). Lead markets for environmental innovations: A new role for the nation state.
Multiple data collection methods have been employed to strengthen the robustness of results and their generalization. According to Eisenhardt (1989: 538), “the triangulation made possible by multiple data collection methods provides stronger substantiation of constructs and hypotheses”. Approximately 1,200 published sources of information, including scholarly works and other secondary sources such as magazine articles, newspaper reports, annual reports of companies, and government documents, have been incorporated in this study, so as to gain as comprehensive a picture as possible to generate propositions.
Aiming Big with Small Cars: Emergence of a Lead Market in India by Rajnish Tiwari